Top 10 tips for external signage

By: Bethany Lodge 21/08/15

External signage is the first thing a customer or client will see before stepping into a business. Here’s our top 10 tips to make sure you make the right first impression…

1. Purpose: Is the sign promotional, purely for branding’s sake or functional? Think carefully before making any decisions. You only get one chance to make a first impression.

2. Safety: Carry out regular maintenance checks to uphold the safety of staff and passers-by. Watch out for any changes in the condition of the signage and its electrical components. We recommend checks at least every two years. It is amazing what effect a couple of hard winters can have on external signs.

3. Materials: Illuminated, built up lettering could complement a retail unit in the city centre, but may not be appropriate for a law firm in a market town. Also, not everyone wants to create the effect that they are upmarket and consequently expensive. Some businesses want their signage to convey the fact that they are low-cost.

4. Font: Typography should embody the character and spirit of your company. It communicates the message you want to convey, be it formal, professional, traditional or modern. A font can give the impression that a business has been running for 100 years, even if it hasn’t.

5. Colours: Colours can be used to say different things, but tones are equally important. Yellow is a bold and vibrant colour but can also be used in lemon tones to create a more mellow feeling. Solid colours are striking while gradients create different, softer effects.

6. Lighting: Lighting can make signs stand out on a crowded high street, or as a beacon in a more remote location. Strip or spot lighting are popular options, but bear in mind the type of lights available. Ice white can be effective but harsh, while warm amber hues can create a much softer effect.

7. Planning permissions: Signs over a certain size may require planning permission depending on the use of the building. For instance, commercial properties can be subject to different regulations from religious, medical and educational buildings. Planning laws can also differ depending on location so be sure to check with your local authority.

8. Heritage: Ultra-modern signs could look incongruous against the backdrop of a Victorian gothic building, and may benefit from something more in-keeping with its history.

9. Vantage point: Take the time to visit all the angles and locations your sign will be viewed from – there’s likely to be several. You could create a large sign that is visible from long distances, but that looks wrong close-up.

10. Temporary signage: Don’t be tempted into thinking that signs which will only be in use for a short time require less

effort. ‘Opening soon’ signs may have a short life span but still require consideration. Temporary signs can be put up quickly and cheaply but they will still need to reflect the brand.

This article was featured in the Yorkshire Post on 20th August 2015.

Posted: 21/08/15 | In: Uncategorized | By: Bethany Lodge | No Comments

That’s A Wrap!

By: Bethany Lodge 22/07/15

Vehicle wrapping is a great form of advertisement – just think how many people see your car/van on the road each day! Here’s a selection of some of our recent vehicle wraps…

An eye-catching orange & black design for Forty4Three…

Full colour print wrap’s with gloss laminate for the Green Tech and GT Specifier vans…

For more information, pricing or a general chat about what you might be looking for, get in touch today.

Posted: 22/07/15 | In: Uncategorized | By: Bethany Lodge | No Comments

Why apprentices are giving us the edge

By: Bethany Lodge 23/06/15

Here at Leading Edge, we began employing apprentices just six months after the company was launched seven years ago and plan to continue investing in them in the near future.

Find out why apprentices are giving us the edge and get an insight into life at LE from apprentice Jake, pictured below, and other apprentices, in the full article featured on www.bdaily.co.uk below…

[Article from www.bdaily.co.uk]

West Yorkshire-based Leading Edge Signage is investing heavily in apprentices to support the growth of its expanding operation.

In the seven years since the company was launched, Leading Edge has grown from four to 40 staff and began employing apprentices after just six months in business. Managing Director Matthew Evans has pledged that, for the team which specialises in designing and producing display and graphics for retail, hospitality, leisure and the food retail industries, 10% of the growing workforce will be made up of apprentices over the next five years.

Installation Manager Joe Addison (22) joined the company in 2009 as an apprentice sign maker. Winning Apprentice of the Year in 2010, Joe qualified in 2011 and now leads a team of 10 people on a multi-million pound UK retail graphics contract.

“Leading Edge took a risk taking me on when the company had just four employees back in 2008. The team’s confidence in me means I’ve grown with the business and worked across the expanding operation in metal fabrication, the print studio and in vehicle wrapping.

“Since qualifying I’ve been promoted four times and there’s still so much opportunity to progress. Ours is a fast moving industry and our projects and contracts are so diverse, there’s no better place to get the experience and learn the expertise needed to be the best you can be.”

Recently qualified apprentice and fitter Joe Bowman had his sights on teaching sports until an interview with Leading Edge Signage Managing Director Matthew Evans led to a two year apprenticeship. Meanwhile 19-year-old Jake Render is half way through his three-year fabrication and welding apprenticeship, studying his NVQ Level 2 in Engineering Operations at Bradford College.

Jake said: “I started working life in a warehouse but realised I wanted to expand my skills into something more challenging. Learning on the job means I’m picking up the skills far quicker and I’m getting the sort of experience that will help me progress further in the company.”

Managing Director of the Gomersal-based company Matthew Evans said the company’s growth strategy is steeped in bringing new talent into the business and a further two apprentices will be appointed this year.

“As a business, we are committed to developing the next generation of designers, sign makers and fitters because this is a skilled industry that continues to develop and challenge. Our future lies in the hands of the current and the future generations of young people and we’re looking forward to continued growth, not only in the business but also in the apprentices we employ.”

Full article found here

Posted: 23/06/15 | In: Uncategorized | By: Bethany Lodge | No Comments

Bowling and ping pong at Roxy!

By: Bethany Lodge 11/05/15

We recently did the signage for Roxy Ball Rooms & Roxy Lanes in Leeds and decided to have a work get together there – and see the signs in action!

Roxy Lanes features ping pong tables whilst Roxy Ball Rooms, both part of the Jones Bar Group, has it’s very own boutique bowling alley. The perfect place for everyone to get together for a bit of team building, food, drink – and some competition!

Special shout out to Amanda, the star bowler, who put the rest of the guys to shame.

Posted: 11/05/15 | In: Uncategorized | By: Bethany Lodge | No Comments

The Edge Expands

By: Bethany Lodge 20/04/15

Did you catch us on www.bdaily.co.uk last week? An article all about the growth and expansion of Leading Edge. Read it here…

A creative design and display company, based in West Yorkshire, has doubled its staff to 40 after seeing a turnover increase by 133% to £3.5million this past year.

Located in Gomersal, Leading Edge – established seven years ago – is capitalizing on this growth with a Regional Growth Fund loan, which has enabled the company to purchase a state-of-the-art printer, new fabrication equipment and a five-vehicle addition to its installation fleet, bringing a total investment of £200,000 in the last six months.

Specializing in designing and producing display and graphics for retail, hospitality and construction industries, the team, led by founder and managing director Matthew Evans, reported a turnover of £1.5million in 2014 and has grown from a staff of four in 2008 to a 40-strong team today.

In 2015, the company recruited new fabricators, drivers, printers and fitters.

Boosting a deep list of clients including McDonalds, Card Factory, Soreen and tyre service ATS, Leading Edge and its growing team have achieved its widest ever national client base.

Matthew said: “From our West Yorkshire base, we are now independently delivering on contracts across the whole of the UK, including Northern Ireland.

“Our new super-wide printer produces graphics up to 3.2 metres wide and has a dual print facility which means we can produce more high impact, high quality artwork, faster than ever before.

“Retail contracts have to be delivered alongside other suppliers to strict deadlines which are created to minimise customer disruption. Our new facilities gives us greater flexibility and speed to meet these deadlines with our biggest ever team to fulfil on delivery and fitting.”

He added: “Our investment in new equipment continues our policy of keeping our services in house which continues full autonomy on every client project. It opens up new ways we can create vibrant and creative artwork for our clients and is helping us win previously out of reach contracts on a national scale.”

Article can be found here by Nick Hill on www.bdaily.co.uk.

Posted: 20/04/15 | In: Uncategorized | By: Bethany Lodge | No Comments

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