A business with no sign is a sign of no business…

By: Bethany Lodge 13/03/15

Why do you need signage?

One of the easiest, and most inexpensive, forms of advertising is signage. Whether you’re opening a new shop, restaurant or salon then one of the first things on your mind will probably be signage. After all, how will anyone know who you are, or that you’re open for business, without a sign telling them?

External signage is one of the first things that will make customers want to step into your store and is an immediate reflection of your business. An old, crumbling sign might lead potential customers to believe your business, too, is old and behind the times. Whereas a vibrant, modern sign will reflect a contemporary, lively business.

It’s good to think of your signage as an investment. It’s not something you want to change often so it’s important to have strong signage that resembles your business perfectly and, ultimately, gets customers to stop and actually want to visit.

Already got your signage sorted?

Not a new business? Perhaps you’re happy with your external signage but want to spruce up things elsewhere? Whilst a permanent outdoor sign won’t change regularly, other forms of signage can. From A-boards to window signs, there are plenty of forms of signage that could be placed inside or outside to attract new customers or let regular ones know of new and upcoming offers/events. Here are a few tips:

- Make it clear. If you’re wanting to use signage to promote a new product, or a new offer, then make sure the sign clearly states that.

- Position properly. There’s no point promoting a product that’s on offer with a sign which isn’t placed near that particular product!

- Be creative. How can you ensure customers will actually stop and look at your signage?

Leading Edge can give a helping hand…

Give us a call today to discuss any signage needs you may have – no matter how big or small – we’re here to help!

Posted: 13/03/15 | In: Top Tips | By: Bethany Lodge | No Comments

Leading The Way

By: Bethany Lodge 22/01/15

We were very excited to be featured on the SignLink website, last week. Here’s the article in case you missed it….

“West Yorkshire sign-maker Leading Edge Creative is another company currently enjoying the buoyancy of the vehicle wraps market. Managing director Matthew Evans has cited the quality of the work the firm offers as well as the materials it uses as the main reasons behind its increasing success in this sector.

Staff at Leading Edge utilise technology from 3M to complete many of its vehicle wraps. Evans believes that having already established itself in the design and signage markets by using such technology, using such materials will only further enhance its presence in the vehicle wrapping sector.

Evans comments: “Rather than providing a prescriptive service, we offer our customers the best possible option in terms of creativity, whilst working within any budgetary constraints they may have.

“For example, for vehicle wraps, we find that 3M 1080 colour change wrapping film and 3M 50 Series frequently offers a particularly effective combination that gives us a flexible range of options. And all our fitters are 3M Authorised Vehicle Wrappers.”

As used by Leading Edge, 3M 1080 series is a long-term removable dual cast film that 3M says has been designed with sufficient rigidity to allow easy handling without the need for application tape. The product also features 3M’s Controltac Comply pres-sure-activated adhesive—which allows for repositioning—and boasts up to six years durability.

The 3M 50 series is a polymeric opaque film that offers a solution for a range of internal and external applications, including vehicle graphics. The manufacturer says it is suitable for application to flat and simple curves on painted, aluminium, acrylic, glass, and painted steel surfaces and comes with up to seven years durability.

One recent project that Leading Edge opted to use 3M material in was applying a colour change effect and graphics to a Mercedes Sprinter for a company supplying electrical services to the exhibition industry. The vehicle was wrapped in 3M 1080 gloss anthracite with text created in 3M 50 Series orange and white gloss, using a vector-based design.

In addition, Leading Edge used 3M 1080 and 3M 50 to create a partial wrap for ten vehicles that were wrapped for a fire company.

Evans continues: “Within the 3M range we find 1080 Series and 50 Series most suitable for vehicle wraps and the best products for purpose. They are easy to handle and give a superior finish.

“We use a range of 3M materials across all of our work, for their quality, reliability and durability. And we have developed a good reciprocal relationship with William Smith as our supplier. From the very beginning, when we started up, their service, advice and assistance has always been extremely helpful.”

It seems there are a range of different approaches you can take in order to make a success of yourself in the vehicle wraps industry. Whether it is the quality of the final product or the actual materials you use during the application process, there a number of ways in which you can stand out from and race ahead of the competition.”

See the rest of the article here

Posted: 22/01/15 | In: Uncategorized | By: Bethany Lodge | No Comments

…just another 3M vehicle wrap!

By: admin 16/10/13


Here’s another full vehicle wrap – White Range Rover wrapped in 3M 1080 Series Dark Matt Grey with Gloss Black wet painted wheels & badges!

Are you looking to have your vehicle wrapped? get in touch today!

Posted: 16/10/13 | In: Vehicle Wrapping | By: admin | No Comments

We’ve been YouTubed!!

By: admin 04/10/13

Look at all the great services we can offer you and your business!

Signage…fleet livery…graphics…exhibitions and displays – whatever your requirements we can help!

Get in touch today for more information.

Posted: 04/10/13 | In: Built Up Letters, Custom build stands, Digital Print, Display Graphics, Exhibition Stands, Installation, Joinery, Labels, Lightboxes, Pop-up Stands, Sign Trays, Signs, Stickers, Vehicle Wrapping, Wall Graphics | By: admin | No Comments

Squidgy-look shelving installed at Soreen HQ…

By: admin 02/10/13


We’re in love with our squidgy-look shelving systems and so are nice folk down at Soreen!

This is the 3rd custom built shelving system commissioned in our fabulous squidgy-look style and it always goes down a treat with our client.

The shelves are CNC machined MDF with pencil edging. The standing structure is made from a solid timber framework which is then wrapped with furniture standard flexible board to give it it’s curvy shape.

Everything is then primed and wet painted which gives a better finish that standard powder coating.


Posted: 02/10/13 | In: Custom build stands, Exhibition Stands, Installation, Joinery | By: admin | No Comments

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