Case Study – CNP

Manchester based CNP have been formulating and manufacturing premium quality sports nutrition products since 1998.

Pivotal to their marketing strategy is their annual presence at Bodypower expo, which is held annually the NEC, Birmingham. The event attracts in excess of 100,000 visitors.

The bespoke exhibition build is planned, manufactured, delivered, installed and decommissioned by Leading Edge each May.

The current design features a high resolution printed, tensioned graphic backdrop, which is high impact due to the size and visual messaging possible using this medium.

A number of bespoke build product display units allow the client to generate a return on investment by selling product at the event.

In house joiners and electricians add features such as staging, lighting and audio visual to allow special events during the exhibition to be showcased and attract attention.

Following the decommissing process, the stand components are packed into purpose built storage crates, graphics rolled onto cores, substantially packed and stored for the client until the following year.

The process is detailed and calls on every department of Leading Edge, from design, through to print, fabrication, joinery, electrical, transportation and installation.

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