From shop fronts to menu boards, digital signage is proliferate and to ignore the trend is to fall behind the times. Animation is more important than ever; people now spend their days being distracted by short-form videos, carousel images and boomerang snap shots of people lives and products sold through their social media channels. This ongoing stimulation has left the average person somewhat immune to the more subtle efforts of still images.
The increasing demand for digital signage hardware from sectors such as retail, hospitality, health and education has propelled advancement at a rapid rate. No longer in its infancy, digital signage has made leaps in the creative and technological world, allowing fresh opportunity for advertising innovation. An example of this can be seen with a recent ad campaign from McDonalds in Columbia that encouraged viewers to dance along with a dancing animation on a digital display.
Here at Leading Edge we deal predominantly with technology and hardware on the cusp of innovation such as: freestanding LED displays, digital wayfinding systems, interactive touch screens, outdoor digital billboards, LED menu boards, LED window displays and wall mounted LED displays.
So, what’s it all about?
Freestanding LED Displays:
Perfect for showing off products and services to your customer, these multi-functional displays can stand on their own or join with others in different locations. Here at Leading Edge we can also provide you with bespoke content and the know-how to continuously update your backgrounds, images, videos and more.
LED Window Displays:
LED window displays have changed the face of many an industry, but none so much as retail: models decked out in the latest fashions beckon people into shops whilst sleek phones rotate in mid-air, reflecting strips of dazzling light across their black screens at intrigued passers-by; these powerful calls to action could not be replicated with static posters and signs. With Ultra-High Brightness Monitors, these displays are specifically designed to retain high-quality images even in direct sunlight. The display can be updated instantly with a USB stick; this ease of use has ensured the LED window display a prominent place in the high-street and in shopping centres.
Digital Wayfinding Systems:
These interactive touchscreens are the ideal device to help people to find their way, and have been widely incorporated in shopping centres. Featuring edge to edge glass, tempered front and aluminium bezel, you are also able to provide people with information and messages while they use the device.
Interactive Touch Screens:
Touch screen interaction has become standard: phones, tablets and laptops have all incorporated this element into their design at different levels. Roll-out of touch-screen displays has been seen far and wide across both public and private industries; notably touch-screen menus in chain fast-food restaurants, and ticket collection booths throughout public transport services. At Leading Edge our touchscreens are top of the range, featuring a striking design and top-quality materials with an aluminium bezel and strong tempered glass. Installed with both Android and Windows operating systems, you are free to choose the best medium for you.
Outdoor Digital Billboards:
Made famous by the dramatic sight of the immense digital displays of Piccadilly Circus and Times Square, outdoor digital billboards are the outdoor advertising format of the modern age. With the ability to be scaled to huge sizes without sacrificing on image quality, outdoor digital billboards are long lasting and energy efficient to allow for a lifespan in excess of 100,000 hours.
LED Menu Boards:
LED menu boards allow you to display your menu in a crisp and visually stimulating format that will remain sharp in harsh light. You can update your menu instantly from a unique portal, making switching between breakfast and dinner short work.
Wall Mounted LED Displays:
Wall mounted digital screens can stand alone or be networked with others to create a larger display, perfect for advertising. Leading Edge also has the capability to produce bespoke content and usage tools so you can update your display with confidence and ease whenever you choose.
Staying relevant in the digital age is key to a successful business or organisation. Ensuring that you provide people with the same visual, interactive experience that they expect moment to moment in their daily lives, could be the difference between a person left entranced by your offering, or disinterested.
Give us a call today to find out more about how you could gain the Competitive Edge with digital signage!Read More