Selling the Squidge - Soreen

A Leading Edge customer since 2008, this brand has sanctioned some very cutting edge projects which included an experience-based display and event-centric installations with the objective of inducing viral brand promotion and marketing.

Project Information

Specifically designed to showcase the client’s energy generation quality, a facility was leased and imbued with a velodrome-like ambiance. It comprised of a score of exercise bikes that facilitated the achievement of the Guinness World Record for the highest number of non-stop cycling hours.

Along with the creation and operability of this, Leading Edge was also central to the designing and manufacturing of hoardings around the perimeters. Simultaneously, open-air displays along with promotion products were also designed for the company.

Some other initiatives include innovative branding for company offices, external HQ signages, reception revamp and product displaying.

Project Details

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