Case Study – Soreen

A Leading Edge customer since 2008, this brand has sanctioned some very cutting edge projects which included an experience-based display and event-centric installations with the objective of inducing viral brand promotion and marketing.

Specifically designed to showcase the client’s energy generation quality, a facility was leased and imbued with a velodrome-like ambiance. It comprised of a score of exercise bikes that facilitated the achievement of the Guinness World Record for the highest number of non-stop cycling hours.

Along with the creation and operability of this, Leading Edge was also central to the designing and manufacturing of hoardings around the perimeters. Simultaneously, open-air displays along with promotion products were also designed for the company.

Some other initiatives include innovative branding for company offices, external HQ signages, reception revamp and product displaying.

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